Man looking at different monitors showing news coverage

The industry’s most comprehensive media workflow platform

Whether you’re a team of two, an organization of thousands, or anything in between, MediaCentral accelerates media production. This scalable, open platform offers a powerful suite of creative tools, media asset management, and the ability to tailor and expand its capabilities, enabling teams to collaborate from anywhere, using any device. Boost team efficiency with powerful Newsroom Management, Production Management, and Asset Management tools and control. Streamline your operation. Create better content faster. And deliver to more outlets and platforms to maximize your brand’s value and media.

For News

Newsroom with numerous monitors, editing stations and two men working

For sports

Man watching multiple monitors showing different angles of a sports game coverage

For post

MediaCentral for Post Teaser

MediaCentral Highlights

  • Collaborate more effectively
  • Adapt the tools to your workflow needs
  • Get proven reliability and security
  • Accelerate production from planning to publishing
  • MediaCentral makes it easy to connect teams in the studio, in the field, and at home together, enabling more efficient collaboration and access to projects, tasks, and media from anywhere, using any device. From planning and assignments, to tracking tasks and topics, its story-centric workflow keeps teams connected. And its unified web interface gives teams workflow consistency from any computer, enabling the same capabilities in the studio and when working remotely.
  • Both scalable and modular, MediaCentral can be as simple or as sophisticated as you need it to be. Start with a choice of video editing, logging, media management, graphics, and newsroom tools, then add the apps, services, and third-party connectors you need to handle your unique production workflow. Plus, the flexibility to deploy on premises, in the cloud, or as a hybrid configuration makes the transition to the cloud painless.

  • From the biggest news organizations and post-production facilities, to national broadcasters and local TV stations, thousands of media creators and contributors rely on MediaCentral daily to create, manage, present, and publish the world’s most memorable and impactful content. That’s because it provides the security you need to keep your production environment safe for 24/7 peace of mind, and the reliable performance to overcome today’s demanding schedules.
  • When news breaks, being first with the story is critical to your company’s reputation. MediaCentral accelerates every part of your media production workflow—from story planning and execution, to final delivery—so you can beat the competition consistently. Edit and turn around content as stories continue to develop. And deliver the news online, on social media, and on air at lightning speed.


Explore the forces that shape the media, news, and entertainment business

Explore the forces that shape the media, news, and entertainment business


Develop a news story from anywhere using Avid's mobile journalism tools

See how to develop a news story from anywhere using mobile journalism tools


Expand your news coverage while cutting costs with MediaCentral | Stream

Discover how to expand news coverage while cutting costs with MediaCentral | Stream

What’s new in MediaCentral

Gain financial flexibility with a subscription—NEW

MediaCentral is now available through a subscription model

MediaCentral can now be accessed through a subscription, enabling your organization to move to a more optimal business expense model and pay for only what you need. This makes it easy to adapt quickly to changing production requirements and optimize spend for each component based on its usage, which can be changed as needed during your subscription.

Streamline remote live production—NEW

MediaCentral _ Stream IP contribution

Expand your broadcast news, sports, and live remote coverage while cutting costs. MediaCentral | Stream is a new software-based MediaCentral service that enables teams to ingest multiple compressed IP streams directly into your Avid production environment from anywhere. Capture from more contribution sources. Move live content between remote locations with ease. And edit media while capturing it for ultra-fast turnaround. All without changing your workflow.

Connect Adobe users into your workflow—NEW

Search for and access platform-managed media directly in Adobe Premiere with the MediaCentral | Panel for Adobe Premiere Pro

MediaCentral makes it easy for Adobe Premiere Pro editors to create and collaborate on projects as easily as those using Avid tools. Search for and access media locally and remotely in Premiere with the MediaCentral | Panel for Adobe Premiere Pro. Share projects, media, and sequences between Adobe and Avid teams. And get peace of mind with the reliable project and media management MediaCentral provides.

See what you can do

Collaborate efficiently with the Collaborate app—NEW

MediaCentral Collaborate

From planning stories and assigning resources to cover different events and angles, to setting tasks, tracking progress, and being notified, the Collaborate app keeps everyone informed and connected wherever you go. It unifies the news gathering process with a story-centric workflow, giving team members better visibility into assignments and resources available across multiple locations and departments. And with the container view, broadcast and digital teams can view everything—as well as collect and link media, stories, and graphics to assignments—all in one place.

Report stories from anywhere with the Reporter app

MediaCentral Reporter

With the Reporter app in MediaCentral, you can create, manage, and deliver media and finished stories to the newsroom with just your mobile device and an Internet connection. From capturing video, editing multitrack sequences, and adding effects and graphics, to exporting media to MediaCentral, it enables journalists to truly work remotely without any special gear.

Integrate directly with ENPS, Octopus, and OpenMedia

Window of Associated Press Newsroom Computer System with MediaCentral platform

MediaCentral tools can now be used with ENPS, Octopus, and OpenMedia Newsroom solutions, enabling teams to collaborate remotely and produce content faster for both broadcast and digital outlets. Integrate Avid NEXIS storage, Maestro graphics, and/or FastServe video servers to take further advantage of the added MediaCentral workflow acceleration, providing the most efficient end-to-end newsroom solution—without changing your NRCS.

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