Man looking at different monitors showing news coverage

The industry’s most comprehensive media workflow platform

Whether you’re a team of two, an organization of thousands, or anything in between, MediaCentral accelerates media production. This scalable, open platform offers a powerful suite of creative tools, media asset management, and the ability to tailor and expand its capabilities, enabling teams to collaborate from anywhere, using any device. Streamline your operation. Create better content faster. And deliver to more outlets and platforms to maximize your brand’s value and media.

For News

Newsroom with numerous monitors, editing stations and two men working

For sports

Man watching multiple monitors showing different angles of a sports game coverage

For post

MediaCentral main work interface showing file specifications, video clip list, timeline and two video preview windows

MediaCentral Highlights

  • Accelerate your entire media workflow
  • Enable remote collaboration
  • Configure a solution for your needs
  • Get reliable workflow and media management
  • MediaCentral gives news, sports, and post-production teams of all sizes the power to create and deliver more content in shorter timeframes . It accelerates every part of production, providing an end-to-end workflow. Get tightly integrated media ingest , storage , advanced search , video editing , asset management , graphics , playout, multiplatform distribution , and archive  capabilities—all from a single vendor. Plus, the openness to integrate easily with third-party tools and systems.
  • Connect geographically dispersed teams and communicate and collaborate more effectively. With easy access to all of your media through a simple-to-use graphical web interface, journalists, editors, producers, loggers, assistants, and other creative contributors can access tasks, projects, and assets using a computer or mobile device. No matter where the team member or media is located, so you can create better stories and complete projects faster, together.

  • You can make your platform as simple or as sophisticated as you need it to be. Start with the core tools, then configure it with the apps and services you need—from ingesting and logging media, to managing rundowns, adding broadcast graphics, publishing content, and integrating social media and third-party solutions. MediaCentral offers the flexibility to configure the perfect content workflow and media management solution for your needs now and in the future.
  • For over 25 years, more broadcasters and post facilities have relied on Avid media management than any other solution. MediaCentral leverages the same proven and reliable workflow technology, optimizing it for today’s high-volume, fast-turnaround content demands and dispersed teams and site locations. Teams get the media access, creative efficiency, and insight they need to collaborate effectively, while organizations get the 24/7 peace of mind Avid solutions bring to your operation.


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Discover solutions and end-to-end workflows that accelerate news production



See how the Miami HEAT use MediaCentral to monetize their social media


Learn about new key MediaCentral® features and tools for managing the modern newsroom

Learn how MediaCentral increases efficiency and improves delivery times

What’s new in MediaCentral

June 2020

Edit remotely and more creatively with advanced capabilities

Get many of the advanced editing features of Media Composer right in MediaCentral for remote workflows. Drag and drop multiple sequences to the timeline. Create more compelling stories with up to 4 video and 8 audio tracks. Extract and lift segments. And much more.

Publish real-time graphics to digital outlets

MediaCentral now supports embedded (burned-in) editorial graphics, enabling all real-time graphics and video to be mixed down into a single post-ready file, so you can publish content to social media and other digital outlets faster and more easily.

Manage and secure systems remotely

No need for administrators to manage your system in-house. With the latest update, administrators can now see every client who is logged into the system, as well as their login location, from anywhere. They can also terminate a session remotely for the utmost security.

View and edit time-based metadata more easily

With Storyboard view, you can see time-based metadata together with clip thumbnails in a unified screen, eliminating switching between tabs. View, edit, and delete Production Management asset markers and restrictions. And view the strata and segmentation of Asset Management assets.

Boost efficiency

With more control for media search, including Boolean operators, public saved searches, and live searches, you can get the right results faster and improve collaboration. You can also orchestrate workflows using Python scripting and archive files directly from FastServe | Playout.

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